
Join David Arkell and John Pooley for a deep-dive conversation with sustainability strategist Bob Willard on why procurement may be the most powerful lever for reducing emissions.
This episode explores how Scope 3 emissions embedded in supply chains far outweigh operational emissions, and why focusing only on Scope 1 and 2 misses where real impact sits. Bob explains how net zero procurement shifts purchasing from lowest price to best value, using customer pressure rather than regulation to drive measurable change across suppliers.
The discussion moves beyond theory into practical market dynamics, examining how procurement scoring influences supplier behavior, why governments and large buyers matter, and how small and medium-sized businesses must be part of any credible decarbonization strategy.