In this episode, we delve into the complexities of promoting sustainability within the coffee industry with Adam from Reunion Coffee Roasters. From discussing the challenges of greenwashing and certification confusion to the importance of fair trade and the environmental impact of everyday coffee consumption, Adam provides in-depth insights and innovative solutions. Learn about Reunion Coffee's journey towards B Corp certification, their unique sustainable initiatives, and practical steps consumers can take to make more informed choices. Tune in to understand the real story behind your cup of coffee and the ongoing efforts to make the coffee industry more sustainable globally.