Episode
85

A Sustainable Business Case Study – with VeriForm Inc.

May 24, 2023
|
Duration:
1748903
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In This Episode:

Join David Arkell, Lysandra Naom, and Paul Rak, President and Owner of VeriForm Inc., on an episode about being a sustainable business! This episode features metrics, benefits, challenges, maintaining momentum, and more. Check out our 360 Carbon Excellence Program here: www.carbonexcellence.com. Find us at our website www.360energy.net or LinkedIn and Youtube at 360 Energy Inc. Email us at podcast@360energy.net with any comments, questions, or recommendations!

Highlights

  • Sustainable Business Foundations: VeriForm started sustainability efforts with small initiatives, such as reducing waste and energy consumption, which have grown over time into a comprehensive sustainability strategy.
  • Employee Engagement: Paul Rak involves employees in identifying and implementing sustainable practices, creating a culture of collaboration and responsibility that supports long-term commitment to sustainability.
  • Energy and Emission Tracking: VeriForm tracks its energy usage in natural gas and electricity, converting it to carbon emissions, and demonstrates how cost savings align with reductions in greenhouse gas emissions.
  • Continuous Improvement: The company has undertaken over 100 sustainability projects, with each project contributing to incremental energy and cost savings that compound over time.
  • Focus on Local Impact: VeriForm prioritizes engaging the local community and suppliers in sustainability, supporting both environmental goals and regional economic development.
  • Key Insights

  • Financial and Environmental Benefits of Sustainability: VeriForm’s data demonstrates that sustainable practices can lead to significant cost savings, proving that reducing carbon emissions aligns with business interests.
  • Benchmarking and Goal Setting: By establishing benchmarks for energy and emissions, VeriForm continuously improves its processes, illustrating that sustainability is a manageable and profitable goal for other companies.
  • Strategic, Low-Cost Approaches: Many of VeriForm’s sustainability measures are low-cost or no-cost, such as timers for equipment or using existing resources more efficiently, making sustainable practices accessible to other businesses.
  • Long-Term Payoffs: Sustainable projects at VeriForm continue to generate benefits without requiring constant reinvestment, emphasizing the durability of initial sustainability investments.
  • Measuring Success through Data: Paul Rak emphasizes the importance of tracking specific metrics, like dollars per ton of emissions, to build a clear business case for sustainability that resonates with executives.
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